Handle

Much has been said and written lately about Sarah Palin's "flubs" in her news interviews. While I will not discuss from a political perspective whether or not I agree with Ms. Palin as a viable candidate, I will say this: the behind the scenes folks at the McCain campaign need to "handle" her public discourse.

As a consultant, campaign aide, or the guy that does the coffee runs, you are responsible for maintaining the public image of the candidate. In this presidential election, one that may mark the beginning of a new epoch, it is especially important that everything behind the scenes of both campaigns be handled with precision and care.

Both campaigns...you got only a little more than four weeks. Handle!