Monday, October 20, 2008

A Better Ensemble: Sarah Palin on SNL

Sarah Palin's appearance on SNL has received mixed reviews. From a strategic perspective, I just don't think SNL or the McCain/Palin campaign capitalized on the opportunity to gain more credibility for their interests.

For Palin, we did not see her be funny, yet serious, inserting herself into the pop culture of the middle-of-the-road voters watching at 11:30 Saturday night.

For SNL, Tina Fey may be giving the show a ratings boost right now, but SNL generally otherwise resembles the McCain campaign: an old hand in the game, increasingly shaky, and losing what it was always good for.

What both the McCain campaign and SNL need right now is a better ensemble.

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