Thursday, January 29, 2009

Taking the Sting Out of Crisis Communications

Our recent Media Seminar featured information on working cooperatively with the media during a crisis. We covered elements of a crisis and well as tips on choosing a media spokesperson for your organization.

In addition, we took a look at questions the media will ask, media rights and tips on going in front of the cameras. Other audiences that an organization must communicate were highlighted as well since communication during a crisis is vital.

Tips included making talking points, showing compassion for victims and sticking to the facts. Although this particular seminar was geared to public schools, the information applies to all organizations.

Wednesday, January 28, 2009

We're Back!

For two little strategists, we have have wholly ignored our blog for the last month or so...but for good cause!

Gagnier Margossian just came off an exciting inauguration project, LINK-live, which provided interactive coverage and interviews on-the-ground in DC for the inauguration. With over 30,000 viewers, our team, comprised of Media Guns and Out to Lunch Productions as well as our firm, was able to tap into what will be the next wave of interactivity to merge on and offline events.

Stay tuned...we have much to comment on, especially with the current budget crisis.